A new streaming service has started to take on rivals, including Netflix and Amazon Prime Video – giving customers the ability to view their content from the other side.
Quibi, created by a former Disney head, is explicitly designed to be used on mobile phones as opposed to other services.
As such, it allows viewers to display the video on the entire phone screen in portrait mode, irrespective of the way they are kept, which historically has not been allowed on other streaming platforms. These will also have much more limited content, with videos just 10 minutes in length.
The organization raised $1.8 billion (€1.47 billion) for the Netflix and YouTube rivalry.
Quibi shows are 10 minutes or shorter, and films are divided into parts.
The show has put together a host of stars from Hollywood, such as Idris Elba, Sophie Turner, Steven Spielberg, Chrissy Teigen, and Jennifer Lopez.
Viewers are designed for viewing the shows on their cell phones, and the video will keep full-screen on both portrait or landscape with a feature called Turnstile. Many shows also allow viewers to switch the unit to a different point of view in the middle of the display.
The service costs $4.99 a month with ads and $7.99 for ad-free views, even though Quibi is offering a 90-day free trial in the United States. The business had announced its intention to extend its services to other nations slowly, but the ad-free edition launched in the United Kingdom.
Meg Whitman and Jeffrey Katzenberg agreed to launch on the 6th of April in the U.S. amid fears about the coronavirus pandemic and the lockdowns that could impact their target market. Most observers have speculated that Quibi audiences will watch while commuting or during a break at work or school, but that during government downtime, these things will be on hold for many.
Quibi says its target audience is now familiar with short-form storytelling and streaming on their smartphones from 18-44 years old audiences.
Quibi VS Netflix
Quibi has planned a lot of content in the coming days with various stars. Though Quibi is trying to become a competitor in the market, it still has a long way to go. Netflix has been making it shows and movies for a very long time now, and hence there is a lot of competition for Quibi.
We can’t expect who’ll win the streaming days. But yet Quibi has made a lot of effort in the initial days itself.