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Saving Our Selves: A BET COVID-19 Relief Effort: Know More About Pandemic

BET has launched a series of high impact programs aimed at helping color groups impacted by the COVID-19 pandemic.

The health and financial damage caused by the COVID-19 pandemic is especially devastating to Black Americans. BET will provide vital political, education, and community resources directly to the African Americans most impacted by this crisis in collaboration with NAACP, Unified Way Worldwide, in the artistic, civil, and business communities of African America.

These efforts include the exclusive broadcast of the “Saving Our Selves: A BET COVID-19 Relief Effort;” the creation, with United Way Worldwide, of a relief fund to help color people most impacted by this health and financial crisis, and our sponsorship of the NAACP Town Hall Series.

BET During Covid-19 Pandemic

BET is a tradition of supporting the vibrant neighborhoods over 40 years, raising $12 million for victims of Katrina and millions more for victims of the Haiti earthquake. BET will use its global platform to provide vital education and financial support, connected directly to the African American community, in response to the COVID-19 pandemic.

Saving Our Selves: A BET COVID-19 Relief Effort

The special program “Saving Our Selves: A BET, COVID-19 Relief Effort”, will be broadcast on Saturday 22 April at 8 pm EST. The special will feature virtual appearances and musical performances by the most influential names in music and entertainment, sharing advice on how to handle, cope and support the COVID-19 pandemic crisis, co-hosted by Grammy Award-winning singer and actress Kelly Rowland, television personality Terrorism J, and actress Regina Hall.