BET has launched a series of high impact programs aimed at helping color groups impacted by the COVID-19 pandemic.
The health and financial damage caused by the COVID-19 pandemic is especially devastating to Black Americans. BET will provide vital political, education, and community resources directly to the African Americans most impacted by this crisis in collaboration with NAACP, Unified Way Worldwide, in the artistic, civil, and business communities of African America.
These efforts include the exclusive broadcast of the “Saving Our Selves: A BET COVID-19 Relief Effort;” the creation, with United Way Worldwide, of a relief fund to help color people most impacted by this health and financial crisis, and our sponsorship of the NAACP Town Hall Series.
BET During Covid-19 Pandemic
BET is a tradition of supporting the vibrant neighborhoods over 40 years, raising $12 million for victims of Katrina and millions more for victims of the Haiti earthquake. BET will use its global platform to provide vital education and financial support, connected directly to the African American community, in response to the COVID-19 pandemic.
Saving Our Selves: A BET COVID-19 Relief Effort
The special program “Saving Our Selves: A BET, COVID-19 Relief Effort”, will be broadcast on Saturday 22 April at 8 pm EST. The special will feature virtual appearances and musical performances by the most influential names in music and entertainment, sharing advice on how to handle, cope and support the COVID-19 pandemic crisis, co-hosted by Grammy Award-winning singer and actress Kelly Rowland, television personality Terrorism J, and actress Regina Hall.
DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more will be the celebrities with guest appearances and performances. During this specific time, the special will offer up-to-date information and will push visitors to the appropriate resources. The proceeds are donated to the African American communities deeply affected by COVID-19 in collaboration with United Way.
Connie Orlando, EVP Events, Music Production & Music Policy, BET will act as the executive producer of the particular program “Saving Our Selves: A BET COVID-19 Relief Effort.”
Collaboration With United Way Worldwide
In support of these efforts, in collaboration with United Way Worldwide, BET has founded a COVID-19 relief fund to assist African Americans who have been severely affected by the COVID- 19 pandemic.
United Way, the largest private human services funders in the United States, has been embodied in 95% of communities in the country and, for more than 130 years, has mobilized the community’s caring capacity to support the common good. United Way’s ability to convene local agencies, vendors, and services to meet the needs of disadvantaged people on the ground is unmatched.
Fund’s Financial Contributions
The joint fund’s financial contributions would allow United Way, in regions most impacted by this crisis, to devote money to local organizations under United Ways in New York City, Atlanta, New Orleans, Detroit, and Chicago. Long-term plans are in motion to extend these services to other markets. United Way will, in particular, help crisis families who face food scarcity and need emergency assistance.
The United Way is deeply embedded into communities around our world, and our locality means that we know the needs on the planet and how we can help those who need it most, said Stan Little, United Way CEO. We look forward to working with BET to provide relève and long-term recovery to vulnerable populations that are especially badly affected by the pandemic COVID-19.
BET also offers COVID-19 services and content across various digital channels, including four-part NAACP virtual hall series. “Unmasked – a COVID-19 virtual town hall series driven by NAACP & BET” will be published in Wednesday, 8 April at 8 pm ET/5 pm PT on NAACP.org and will concentrate on how the pandemic affects African Americans and what measures the group should take in creating a meaningful change action plan. T
he first town hall will focus on mental, social, economic, and conference reactions, and how citizens can exert pressure to ensure that laws are equal. Moreover, BET.com reports every day about what the African American community wants to hear about COVID-19 and how it impacts our lives.