Whether you’re a real estate agent just getting started in your career or you’ve been working in the industry for years, it’s always important to stay up to date on the latest marketing tips.
In this blog post, we’ll share some of our favorite tips for marketing your real estate business. So whether you’re looking to attract more clients or keep your current clients engaged, these tips will help.
Digital and Social Marketing
As a real estate professional, you’ll want to be taking advantage of social media in your marketing efforts. Your clients want a real estate agent that is plugged into technology and capable of communicating with them online at all times.
Be sure you’re on Facebook and Twitter and set up accounts on all of the popular social media sites.
Another great idea is to start a blog for your real estate business when it comes to digital marketing. Your clients will appreciate the insight into what’s going on in your market, and you’ll be able to establish yourself as a real estate expert. This will also help you stay updated with the latest industry news.
In addition to being active online, you should also invest in an online presence through a website or a virtual tour of your listings.
Investing in direct mail is a great way to reach new clients with your marketing efforts. You can create postcards, flyers, or even personalized letters that you send directly to potential home buyers and sellers in your area.
Direct mail allows you to differentiate yourself from other agents by customizing the message with specific information about each client.
Direct mails shouldn’t be the only thing you’re using to bring in new clients. Another way of reaching out is through your social media networks and referrals from friends, family, and past clients.
Wise Pelican is a direct mailing company offering printing services and marketing expertise for real estate professionals. We will work directly with you and your budget to ensure you get superior quality direct mail marketing solutions.
Customized Gifts for Clients
In addition to direct mail, another great offline tool is a custom gift. For example, if you’re working with a family with small children, a personalized book about your market or city would be a wonderful gift for the kids and parents alike.
Other ideas for gifts include coffee mugs featuring your company logo or pens that can be customized with a family’s name. Such gifts for clients will help you stand out from the competition and keep your clients engaged with your services.
Getting Involved in Community Events
Marketing your real estate business doesn’t end when you find a buyer for your client’s home or sell them their dream property. Staying active in the community is one of the best things to generate new leads and keep past clients engaged with your services.
One way to get involved in local events is by sponsoring educational workshops on home buying and selling. You can also host your workshops, teaching homeowners how to prepare their properties for sale or future buyers about the home buying process.
Sponsoring events is a great way to market your real estate business, but staying active in the community will help you stand out. Volunteering for local non-profit organizations is one way to do just that. Just be sure that whatever causes you to support will help build your online presence and promote your brand!
Attend or Host Networking Events
Networking is one of the most effective ways to build a client base and find new leads for your real estate business. Whether you’re attending or hosting networking events, be sure to make the right first impression by looking your best. Dress professionally and smile as you introduce yourself to potential clients.
Make sure you have multiple business cards on hand to give out at networking events. These cards will be your first impression, so make sure they’re easy to spot and have all of your contact information on them
Your business card is more than just a way of introducing yourself. It’s also a great marketing tool. If you don’t have time to develop personal promotional items for your clients, your business card can double as a gift! Please keep it simple with your name, number, and email address.
Employ Virtual Staging
One of the most effective ways to market your real estate business is virtual staging. Virtual staging allows you to transform a seller’s property from drab to fab with no money out of pocket. You can do this by taking professional headshots or photos of each room and then using 3D rendering software to enhance their features.
With a bit of creativity, you can take a boxy room and turn it into a beautiful space in under a minute. This marketing method is very effective because most buyers are looking online for properties. By using virtual staging to market your listings, you’re essentially bringing them from the web to life right before potential buyers’ eyes.
Try Experimental Marketing
It’s essential to try new marketing methods for your real estate business. When you’re simply looking at marketing from a number’s perspective, it can seem like there is no room left for creativity. The truth is that sometimes the most effective marketing is also the wackiest!
For example, consider setting up a photo booth during a networking event and offering your business card to everyone who takes a picture. Then post all of the events’ photos on Facebook, Twitter, and Pinterest. Or, if you don’t have time for an in-person event, use a photo booth to take pictures at a home that you’re marketing.
This unconventional marketing campaign will be sure to get people talking, and that’s a great way to attract new leads for your real estate business.
Invest in Virtual Tour Video Advertising
Another way to use virtual tour videos for your real estate business is through paid advertising. Video ads are not only eye-catching, but they’re also very effective at promoting your brand, primarily when you use the “P” principle of marketing. Marketing experts recommend writing a unique paragraph about each property that describes it in detail and then publishing it as a video ad.
You can also create an online contest that requires viewers to watch your virtual tour videos before entering their names into a drawing for a prize. This is a great way to get more views on the videos and make people more likely to share them with friends interested in buying or selling a home.
Or you can take it one step further and create fun, interactive videos. Everyone enjoys watching video clips of pets or babies laughing, so why not link your virtual tour videos to these viral-worthy videos? The more views your virtual tour gets, the better!
As you can see, there are many ways for real estate agents to market their businesses. You don’t have to spend a lot of money or hire a professional public relations specialist to get the best results. With a bit of creativity and a willingness to experiment, you can stand out from your competition and attract more leads using low-cost marketing strategies.